Mine-to-Market: Can a Transparent Supply Chain Change the Diamond Industry?

Many retail jewelry customers would be surprised to find out that the ‘new’ diamond engagement ring they are about to purchase isn’t actually new. Very few customers know that when they buy a diamond ring, often the stone has actually been harvested from a piece of jewelry that was previously owned and has simply been repackaged as a ‘new’ product.

Some innovators in the industry have begun to ask a simple question: How can a customer tell the difference between a new diamond and a used diamond? Previously there hasn’t been an effective way to answer this question, but today people are working overtime to solve this problem and possibly creating a whole new market in the process: a market for certified new diamonds.