Competing Online: a Strategy Guide for Retail Jewelers
Retail jewelers are adapting to a changing marketplace. As online sales of fine jewelery continue to grow, traditional retailers are challenged to integrate new technologies and strategies to their business models in order to stay competitive. In this report, we examine topics of interest to retail jewelers including:
- E-commerce platforms for jewelers
- Social media and 'Social Care' concepts
- Best practices for developing your presence online
- Examples of successful online strategy
- Current jewelry market data and trends
Nathan Munn | Polygon.net
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