Polygon Success Stories
PolyPower Story #19 "The Bluff That Backfired"
Tampa/St. Pete has one of the most cutthroat jewelry markets in the state, and the competition between stores is ferocious. A few months ago a local, well-heeled businessman was shopping for a large diamond. Five carat, emerald cut, internally flawless. He went to one of my competitors who was able to find him a stone at a reasonable price. In fact, the jeweler was so sure no one could beat it that he challenged the guy.
"If I were you I'd shop around," said the jeweler. "Go to some other stores. See if you can find this good a stone at this kind of price. I guarantee you won't be able to." Unfortunately for the jeweler, the guy accepted the challenge. He visited a lot of stores without much luck. Then he came here.
Most jewelers would have a hard time filling that call on the spot. Not us. We have Poly-Power. I put the request out on Polygon and found the right stone in a few minutes. It was a better price, and we made the sale. The guy's now a regular customer.
That kind of thing happens all the time when you're on Polygon. And it's not just loose stones. Whatever new products or styles are hot in the jewelry industry, you find out about them first on Polygon — because of the information channels. Plus you get the merchandise in your store, on memo, before anyone else in town is even aware of the new trend.
Another huge advantage — I never have to talk to salesmen anymore. Ever. Who has time for salesmen these days? Everything I need, I get right over Poly: faster and for less money
Honestly I don't know how it's possible to stay alive in the jewelry business these days without Polygon. The power of this thing's incredible! We have nine employees, and there's a Poly terminal on the desk of every one of them.
Since I got on the network in the late 80's, my firm's retail jewelry business has increased ten-fold. Probably more. Why? Because anytime someone really does shop around, Poly-power ensures that I'm the one who makes the sale
Jeff Hess Old Northeast Estate Jewelers (Division of Hess Fine Art) St. Petersburg, Florida 0330@polygon.net
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